Top life insurance professionals favor a client newsletter as an economical way to stay in touch with their clients and present a professional image to their prospects, centres of influence and policyholders.  The reason is its effectiveness and low cost, both in time and money.

Why is it so effective?  Because your clients are reminded of you not just once or twice, but four, six or twelve times each year - you choose.  Each time they are informed about another way you can be of service to them.

Life Letter is a very affordable monthly client newsletter written especially for Canadian life insurance professionals by a highly qualified and experienced life agent - Greg Bowen, CFP, CLU, CH.F.C., EPC  It costs just a fraction of the price of other newsletters and continues to save you money by:

Coming to you in a form you can immediately fax to your clients and prospects, or
E-mail to those with internet connections, or
Use as monthly, bi-monthly or quarterly mailings, and
You can make as many copies as you need for one low price.

Much of the cost of other client newsletters is in the publisher's preparation, paper, printing and postage.  In these days of desktop computers, laser printers and photocopiers, most of this can be provided by you as the end user.  What you mainly need is what goes into a newsletter - the words your clients will read and associate with you.  Life Letter provides you with this material in a form you can use immediately as is or reformatted into a look that is uniquely yours.

A different subject is covered in each monthly issue of Life Letter to alert readers to your range of products and services.  You can save it on your computer for future use to illustrate points in your interviews or to use as handouts in your meetings and seminars.

As a Life Letter subscriber, you will receive a master copy each month by e-mail prepared with your personal imprint, ready for you to use immediately.  Unlike other newsletters, you are never stuck with too many copies or caught with not enough.  You can copy just the number you need, as you need them.  Your master copies require minimal space in a file folder or on your computer.  They are easily available for you to copy, whether you need 3 for a few clients, 30 for a meeting, 300 for a mailing or 3,000 for a mass mailing.

Some subscribers combine two issues of Life Letter for a bi-monthly mailing or three issues for a quarterly mailing.  Each issue can be e-mailed to you, not only avoiding mail delays, but making it instantly available on your computer (in Adobe Acrobat^© or MS Word^© format).

The cost for Life Letter is just $295 per year.  If you send out 300 copies per issue, that's only about 8 cents each!  This is a very economical way to remind each client, centre-of-influence, policyholder and prospect of you and how you can be of service.